success stories

Lowell Five Cent Savings Bank

Objective:
To create customer loyalty among new mortgage recipients. Appreciation program for new and repeat customers.

Target:
New home buyers and mortgage recipients

Execution:
Customers to receive a Cross pen with a LowellFive custom emblem and the name of the lender engraved on the pen barrel.

Lowell Five Cent Savings Bank

Objective:
Give a unique and memorable gift to the bank Board of Directors

Target:
High level executives both working & retired; Influencers in the community

Execution:
Created a custom lithograph of LowellFive’s corporate headquarters. The back features a history of the bank . Numbered for a limited edition.

Central Bank

Objective:
To maintain consistent brand identity in all bank branches while allowing employees to select apparel based on their own personal style.

Target:
Internal employees & customer gifts

Execution:
Created a company store release program whereby employees can order from an array of pre-approved apparel styles & colors. Released in minimum quantities of 6qty per order.

Ringler Associates

Objective:
Leverage content from Ringler’s internet radio show to deliver timely industry content to customers.

Target:
Insurance & trade associations

Execution:
USB memory sticks with targeted pre-loaded Ringler Radio custom content. Distributed at industry tradeshows as well as customer meetings.

Sapphire Technologies

Objective:
Maintain consistent branding and high visibility at client sites

Target:
Reception Desk & Human Resources

Execution:
Distribute corporate colored jelly beans with jelly bean dispenser. Sales team visits periodically to refill jelly beans and learn about new staffing opportunities.

American Power Conversion

Objective:
To increase cross-selling product lines to existing reseller and customer base

Target:
System Integrators & CIO’s

Execution:
Custom puzzle cube outlining APC’s product line, training seminars and support services. An executive toy no one can put down!

PTC (Parametric Technologies)

Objective:
To leverage a dedicated audience of software users to incent and reinforce additional software purchases

Target:
University professors and students using Mathcad and Pro/Engineer software

Execution:
Custom-designed flash drive featuring interactive desktop widget & talking avatar. The use of dynamic, changing content allows PTC to promote Pro/Engineer Student Edition software on a continuous basis while capturing trackable data and measurable results.

PTC Reseller Partners

Objective:
Aid reseller partners to effectively, and easily brand their company and co-brand with PTC

Target:
PTC authorized software resellers

Execution:
Channel Advantage Company store designed with pre-selected popular merchandise compatible for co-branding. Quarterly featured t-shirts get partners promoting PTC ad campaigns as well as their brand.

K&L Gates, LLP

Objective:
Employee gift to announce merger of two global law firms and to reveal new brand identity

Target:
6,000 Internal employees – Executives, Lawyers, and all internal departments

Execution:
Custom gift box including: photo frame with announcement insert, executive jotter and business card holder. AdConcepts handled logistics to distribute to 40 worldwide offices.

Objective:
Create an impactful self-promotion mailer demonstrating our creativity to prospective customers. To get foot in door for meetings.

Target: Targeted, high-level executives within prospective companies.

Execution:
The three part mailing was designed with a Film noir theme mailed at 3-day intervals.

• Part 1: mailing tube - ‘Tired of seeing the same old promotions from your vendors?’ Inside was chapter one of a three part story and a pair of Blues Brothers sunglasses. No AdConcepts contact info.
• Part 2: a harmonica in a custom box saying that ‘Tired of hearing the same old tune from promotional products vendors?’ No AdConcepts contact info.
• Part 3: ‘You look like you could use some help’ He describes his problem; the guy hands him 20 cents and tells him to call AdConcepts and gives him our telephone number. In the copy is our name, our telephone number. In the box they receive a custom blues CD.